Analytics

• Tools
  • Google Analytics – www.google.com/analytics
  • HitLinks by NetApplications
  • ZoomRank – ranking tool
  • WASP - Read the Education Committee Review
  • What Is Web Analytics Program Success?
    Profiles in Analytics – September 2010
    In-depth personas of web analytics professionals: needs, wants, challenges & opportunities.
• Books
  • Web Analytics Demystified – Eric T. Peterson
  • Web Analytics – An Hour a Day – Avinash Kaushik
  • Web Analytics 2.0 - Avinash Kaushik

Conversions / ROI

• Articles
  • Conversions – The Real Bottom Line - Arthur Cooper - Optimum7 - 11/08
  • How to Keep Your Customers Coming Back, Arthur Cooper - Optimum7 - 11/08
    
• Blogs and Reference Sites
  • www.grokdotcom.com/
• Books
  • Waiting for Your Cat to Bark? – Bryan and Jeffrey Eisenberg
  • Call to Action – Bryan Eisenberg & Jeffrey Eisenberg
  • Landing Page Optimization – The Definitive Guide to Testing & Tuning for Conversions – Tim Ash
• Tools
  • Google Website Optimizer www.services.google.com/websiteoptimizer/
    

Rankings

• Tools
  • Alexa

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.