- Strong Q4 led by retail (not surprising but good in spite of economy), growing more than 40% year over year.
- Is Panama losing steam? The momentum we saw from Yahoo Panama in Q3 pretty much halted (and even backtracked a bit) in Q4.
- We’ve introduced a new metric – "Same Advertiser Spend” – which monitors the trends of seasoned brand search marketers….this will be interesting to see how seasoned search spenders invest vs. those who are newer to the medium. In Q4, Same Advertiser Spend grew at a slightly slower rate than overall search marketing spend, suggesting that search may be beginning to hit a maturation point for seasoned search marketers, aided by exponential investments by newer search marketers.
- Market share amongst the engines did not change much over 2007.
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