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#SEMPOChat: Voice Search
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How will Voice Search and Intelligent Agents Impact Your Search Strategy?

11/14/2017
When: Tuesday, November 14, 2017
2:00 PM
Where: Watch Live on YouTube Live: https://www.youtube.com/user/sempovideo/feed
United States
Contact: SEMPO

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is "Voice Search". Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.
 
Tuesday, November 14, 2017 at 11 AM Pacific, 1 PM Central, 2 PM Eastern

 

Description

By 2020 over 50% of search is expected to come from voice and images, and we’re already seeing a shift in consumer behavior with the massive  global growth and adoption of digital assistants and intelligent agents. The emphasis is moving from typing in queries into the search box to speaking to a digital assistant in a more natural and conversational manner. The rise of intelligent agents is also shifting how consumers are searching for information and discovering brands, products and services. Marketers need to understand this and adapt their global strategy for voice search if they want their content to be visible to digital assistants. Join us for November's #SEMPOChat as we explore the opportunities and experiences that voice search creates.

Get Involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.

 

Guest Speakers

Eric Enge, Founder and CEO

Companyhttps://www.stonetemple.com 
LinkedIn: https://www.linkedin.com/in/ericenge
Follow Eric on Twitter: @stonetemple

Eric was named 2016 Search Marketer of the Year at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.

 

Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including this year's Pubcon Las Vegas in a joint keynote with Gary Illyes. Eric is co-author of The Art of SEO, and also writes columns in sites such as Search Engine Land, and Moz.

 

Eric is the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts, and STC offers content marketing, SEO, and social media services. STC's clients include some of the world's largest e-tail sites and brands.



Christi Olsen, Head of Evangelism

Companyhttp://advertise.bingads.microsoft.com
LinkedIn: http://www.linkedin.com/in/christijolson

Follow Christi on Twitter: @christijolson

Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017. Her deep love for digital has driven her to speak at hundreds of conferences and events globally including CES, AdWeek, DMEXCO, SMX, SEOktoberfest, PubCon, HeroConf and Search Insider Summit.

 

Peter Francis, VP of Digital Marketing and Acquisition

Companyhttps://www.t-mobile.com
Follow Peter on Twitter: @pfrncs

Peter is Vice President of Digital Marketing & Acquisition at T-Mobile, heading online discovery, marketing and direct to consumer sales. Prior to this role, Peter has served T-Mobile as VP Operations Management, and in an earlier stint, as Director of T-Mobile’s Corporate Strategy & Analysis group. In these roles, Peter has helped launch t-mobile.com as part of T-Mobile’s Challenger Strategy after the AT&T deal breakup, drove T-Mobile’s channel and distribution strategy, and helped launch products like the Certified Open Box program and Walmart Family Mobile.  

Peter joined T-Mobile from Amazon.com, where he led ecommerce for the Kindle device category (US .com sales), with additional responsibility for worldwide Kindle market planning. Peter draws on 20+ years of industry and consulting experience in ecommerce and operations management and enjoys innovating in the high tech space – from launching the world’s first open source production webserver on the IBM S390 mainframe to the early prototypes of the Kindle Fire. 

 

 

 


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