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#SEMPOChat: Impact of Search on Business Verticals
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#SEMPOChat: Impact of Search on Business Verticals

In this informative session, presented by the SEMPO Education Committee and the Industry Experts, we will cover the "Impact of Search on Business Verticals". Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

4/25/2017
When: April 25, 2017
2:00 PM Eastern Time
Where: Watch Live on YouTube Live: https://www.youtube.com/user/sempovideo/feed
United States
Contact: SEMPO
781-876-8866

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. This month the theme is "Impact of Search on Business Verticals". Our committee members and guest speakers will tell us about themselves, dive into the details of the monthly topic, and encourage questions from the audience throughout. Watch live on YouTube.

Tuesday, April 25, 2017 at 11 AM Pacific, 1 PM Central, 2 PM Eastern

 

Get involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.

Guest Speakers


Cristie Reed, Digital Marketing Strategist
Companyhttp://thomsonreuters.com/en.html
LinkedIn: https://www.linkedin.com/in/cristierreed
Follow Cristie on Twitter: https://twitter.com/cristierreed

An online marketing junkie at heart, Cristie creates and implements comprehensive search engine optimization strategies that increase the relevance of Web sites and other digital assets to search engines while complementing SEM, SMO and other offline marketing efforts. She has 16+ years of digital experience growing small, medium and enterprise level businesses. In addition to Thomson Reuters, Cristie has provided services for United Rentals, Massage Envy, BCBS, Corelle, Fannie May, Configure One, Up2Drive, and Renovation Experts. She’s also an avid water hiker, trail runner, foodie, photographer, and LOVES the color purple.

Grant Simmons, Consumer Marketing Lead

Company: Homes.com

LinkedIn: https://www.linkedin.com/in/simmonet/

Follow Grant on Twitter: @simmonet

 

Grant Simmons leads the Consumer Marketing team at Homes.com, helping drive brand awareness and traffic to one of the nation’s top real estate sites.

Grant has over 22 years of agency & brand experience serving industry-leading organizations such as; Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, GE, Amgen & Fox Sports.

Grant is a popular speaker at search & real estate industry events worldwide, including; SMX, SES, SIS, UCLA Anderson School of Business, eMarCom, Multifamily Brainstorming, DMA, and has been quoted in Forbes, Fox Business, Media Post & other national publications.

Described as an online marketing strategist, motivator, ideator, entrepreneur, & ‘proud American with a funny accent’, he prefers; father, sailor & expat Brit - though not necessarily in that order when there's a fair wind.

 

Steve Plunkett, Sr. Search Scientist
LinkedIn: https://www.linkedin.com/in/dallasseoguru
Follow Steve on Twitter: @steveplunkett

Steve is now a consultant who works specifically on Fortune 5 digital strategy problems, Steve has been doing search for over 20 decades since he was a university DARPAnet admin, developed and copyrighted meta tags in conjunction with early search engines and has worked on over 250 of the Fortune 500 and is currently a digital strategist for 2 of the Fortune 5”

   

Moderator 

Lisa Raehsler, SEM Strategy Consultant
Company:http://bigclickco.com/
LinkedIn: https://www.linkedin.com/in/lisarockssem/
Follow Lisa on Twitter: https://twitter.com/lisarocksSEM

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.

Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. Lisa shares her expertise as a columnist for several industry publications. She was a recipient of the Microsoft MVP Award for Bing Ads PPC in 2015. 

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