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Retargeting Exposed - Search Retargeting for the Search Marketer
part of the SEMPO Professional Webinar Series
When: Thursday, July 26, 2012
12:00 PM - 1:00 EST
Where: Online Webinar
Cost: SEMPO Members - FREE
Non-members - $15 -Not a member? Join today and attend this and all SEMPO webinars for FREE
Speaker: Dax Hamman, CRO, Chango Please join us as Dax Hamman discusses Retargeting Exposed - Search Retargeting for the Search Marketer and discover what retargeting really is. By the end of this stimulating conversation you will learn : - "Retargeting" is not what you think
- The 7 types of effective retargeting
- The Search Retargeting opportunity
- Keyword level optimization
- Overcoming the display creative and tracking problem
- Get started!
With twelve years in the digital space, Dax Hamman has considerable
experience in all things digital including campaign strategy, media
planning, usability, affiliate marketing and email marketing. He uses
these experiences to find new and innovative opportunities within
digital media for Fortune 500 clients.
Prior to joining Chango, Dax worked with iCrossing for four years to
found and lead the global display media group, a role which led to the
development of Performance Display, a data driven method for building
ROI orientated campaigns. The highly successful methodology utilized the
interplay between search and display to its fullest.
Prior to joining iCrossing, Hamman led the European division of
Bluestreak (ad server and ESP) where he was responsible for overseeing
all local operations, including managing business development and client
services. Hamman has spoken on topics including media planning, media
exchanges and the synergies between search and display at various
interactive marketing events including ad:tech, OMMA, SMX, SES and
WOMMA. In addition, he also writes extensively on the digital space at
daxthink.com. Dax is based in
Chicago.
Ample time will be provided for Q&A.
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