From Desktop to Storefront: SEO Strategies that Drive In-Store Sales
part of the SEMPO Professional Webinar Series

When:          Thursday, June 14, 2012
                      12 PM - 1PM EST

Where:         Online Webinar

Cost:            SEMPO Members - FREE
                      Non-members - $15.00
                      Not a member? Join today and attend this - and all SEMPO webinars - for FREE.

Speakers:    Brad Beiter, VP, SEO Strategy, Performics and Paul Williams, Local SEO Specialist, Performics 
 

More and more of your customers are using search on a daily basis to satisfy their local needs. Whether on a desktop, tablet, or mobile phone search results are becoming more and more localized. How do you ensure that your brand's local information is accurate, timely, and relevant to get these customers engaged and to your physical locations?

We will explore the following topics:
1. Local Website Optimization
2. Local Data Accuracy & Distribution
3. Local Brand Experience

Brad leads the client service team of Performics’ SEO department. In this role, he advises on client strategy and education as well as project management and implementation with a team of engagement leaders. Brad’s passion for customer acquisition and traffic generation helps clients grow their business through the search channel. Since 2005, Brad has advised dozens of large, national brands including those in the multi-channel retailing, financial services, social networking, telecom, and publishing verticals. In 2011, Brad was named one of DirectMarketing News "30 under 30.”

Paul fulfills several SEO roles, including the leadership behind the local and mobile initiatives of the department, creating strategies and recommendations, and facilitating new practice areas. With an expert understanding of SEO, mobile site architecture, location feeds and optimization, media production, and social media platforms, he is a thought leader who resourcefully contributes to every area of Performics’ SEO practice. Paul has contributed to optimization efforts for several industry leaders, including various retailers, social networks, education institutions, enterprise-class businesses, and financial companies.

Ample time will be provided for Q&A.