Do you want to move beyond last-click measurement? Multi-Channel Funnels in Google Analytics let you look at customer interactions across different digital media and see how these channels work together to create sales and conversions. We'll take an in-depth look at the reports and discuss how to get the most out of Multi-Channels Funnels to improve your campaign performance.

This webinar is a part of Google's Attribution webinar series.

Level: Intermediate

 

Duration: 60 minutes