Search Delivered Smarter: Link Assets and Link Liabilities

Presented by Covario and Majestic SEO

When:      Thursday, October 25, 2012
                  1PM ET (10AM PT)

Where:     Online Webinar

Cost:        FREE.  This webinar is free, but you must register to attend.                  

In spite of the moves towards social signals in search, Google's Matt Cutts gave a clear indication that links will remain a dominant signal for several years in a recent interview. What has clearly changed, however, is that in recent updates, links can damage you as easily as they can help you, aligning the concept of links into line with the concept of reputation. Covario, and its sister division Rio SEO, are bringing together the technologies and tools to help understand this increasingly complex subject and create actionable strategies.

Come and hear how Rio SEO's award-winning link analysis partner, Majestic SEO, views links and how links form the basis of all online relationship measurement. Rio SEO will show how this raw data is being turned into a valuable part of the marketing arsenal for their software toolset as well as Covario's and Majestic SEO's clients.

 About the Presenters.

 
 Dixon Jones, Director of Marketing, Majestic.  Dixon has been an active member of the International Internet Marketing Community since 1999 and is a regular speaker worldwide on Search Engine marketing and Link building. In 2009, Receptional – the company Dixon Jones founded with a group of specialists – entered into a marketing and development agreement with Majestic-12 which included putting Dixon Jones on the Majestic-12 board. Dixon and his team’s involvement with Majestic-12 paid immediate dividends with the same year closing with the announcement that Majestic-12 had won the prestigious eConsultancy award for "innovation in SEO" and Majestic-12 has continued to prosper as a leading technology within the SEO and latterly new Internet Marketing related verticals.

Steve Beatty, Director, SEO Services, Covario.  Steve is an SEO Strategist with Covario. Steve works with the firm's Fortune 500 and Internet 100 clients. He has been a thought-leader in the online marketing space since 2002, serving in a such roles as Project Manager, SEO Strategist, and Online Marketing Manager. Steve has also worked in a variety industries, including the mobile sector, e-commerce, real estate, restaurants, and health supply. As a key member of the Covario SEO team, Steve has supported a number of important search marketing clients like Samsung and Rackspace, to name a few. He also is a regular contributor to Search Engine Watch.

Pete Dudchenko, Senior Director, Product Management, Rio SEO.  Pete is the Senior Director, Product Management with Rio SEO, a brand and business unit launched by Covario to provide standalone software tools for earned media (SEO, social media and content marketing) automation ideally suited for in-house marketers and digital agencies.

Pete originally joined Covario seven years ago at the inception of the company. He has been involved in the entire software development lifecycle. Currently, Pete manages the roadmap and strategic direction for Rio SEO’s lineup of software modules and automation tools. He has more than ten years of software development experience, and has spent the last six years in online marketing and advertising.