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The SEMPO Education Committee is responsible for:

  • Gathering articles to include in the Learning Center Flipboard Magazine (current launch date April 2014);
  • Determining topics and securing presenters for SEMPO's educational webinar series and the SEMPO Chats, our Google Hangouts on Air program;
  • Reviewing submitted blog articles, resources and presentations for SEMPO blogs, webinars, Hangouts and educational ventures;
  • Securing and promoting speakers for educational programs to outside business organizations to promote quality search practices.


SEMPO has two webinar series to meet the growing need for education on search-related topics within and beyond the search marketing industry. The SEMPO Professional Webinar Series is geared for search and digital marketing professionals who need to stay abreast of the latest techniques and tools. The 101 Webinar Series is tailored to professionals who use search marketing as part of their jobs and to people just beginning their search marketing careers.

In addition, the Education Committee is working to develop webinars and SEMPO Chats for our membership to invite their clients or prospects to participate in - helping non-search businesses understand the role search can play in helping them meet their business goals.



How to Pitch:

If you’ve always dreamed of being a SEMPO star leading one of our esteemed webinars or participating in our SEMPO Chats, we would love to hear your pitches. Here’s how to participate:

  • Review the past webinar topics. (We do occasionally repeat a topic from one year to the next; we do try to put a new angle on it to keep our webinars fresh and relevant.)
  • Read our general guidelines for the Learning Center.
  • Craft a pitch that you think will really appeal to our members and the general public – highly tactical sessions often draw a big crowd, as do hot topics such as Jobs and Emerging Technology.
  • Send your ideas and your speaker profile/cred to:
  • We’ll notify you if we’ve selected your idea, and work with you to schedule it. Our webinars are typically on the last Thursday of the month.

Get Involved! 
The Education Committee is always looking for enthusiastic volunteers to help us develop programs, review content, and suggest topics to be covered. To learn more about how you can be involved, please contact the committee chairs.

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