committee is tasked with conducting primary research on the impact and
importance of SEM as a marketing tool, as well as with engaging in research
regarding search marketing issues.
SEMPO's annual State of Search Marketing
Report tracks marketer opinions regarding search marketing, market sizing
and budget planning issues, and market evolution. Industry
members benefit and learn from this data and use it to spur dialogue between
consultants, clients, and vendors involved with growing digital marketing
initiatives. Together with other industry surveys and case studies, we learn
from where we have been and plot our collective direction.
committee plans to continue conducting primary research, including
collaboration on international research projects, and will release that
research to the press, industry analysts, and the investment community. They
will also compile secondary research that relates to Search Engine Marketing.
research is very important to our members and our industry, to help us track,
understand, and evolve both search behavior and the commercial aspects of
search. BtoB Magazine, Bloomberg BusinessWeek,
CNBC, Mashable, MediaPost, and Search Engine Journal are just a few of the
media outlets that pick up our press releases and report on our research.
We looking for enthusiastic volunteers who
want to help us grow our research initiatives. There are many opportunities for involvement. Join the Committee now to get on our
mailing list so we connect with you about how to engage with us.