SEMPO Launches 2nd Annual In-House Salary Survey for Search Engine Marketers
Survey Will Gauge Effect of Economic Slowdown on SEM Salaries and Jobs
Wakefield, MA, January 12, 2009 – Is the economy having a severe impact on compensation for search engine marketers or is the SEM profession weathering the storm better than other sectors? That is one of the critical questions the Search Engine Marketing Professional Organization (SEMPO), www.sempo.org, plans to answer with the launch of its 2nd Annual In-House SEM salary survey.The 22-question survey is open to all in-house search engine marketing professionals, whether they work in organic and/or paid search positions . Membership in SEMPO is not required to participate. All responses are anonymous. The survey will run until February 20 with results expected to be announced in March.
"Search marketing is not the Wild West of four years ago. Companies are getting pickier about hiring SEM professionals but we believe online marketing remains a healthy job sector. The survey results will give us insights into the hiring climate within organizations and any effect the economic change has had on compensation,” says Duane Forrester, co-chair of SEMPO’s In-House SEM Committee and Senior Program Manager – SEO, Microsoft, Inc.
"We encourage all in-house search engine marketers to participate in the salary survey. It’s the best method of getting a clear picture of changes in compensation and a sense of what to expect in 2009,” says Forrester.
Survey data to be collected includes salary ranges of SEM jobs, from entry level to executive; salary variations by geographic markets, the total compensation package beyond salaries, such as bonuses, benefits and perks; changes in SEM staffing levels within enterprises, and in SEM budgets.
Forrester says he expects 2009 to be a decidedly different hiring climate with more due diligence occurring before hiring decisions are made. "Most likely, there will be fewer high level professional jobs and more lower level openings so it will present opportunities for entry level professionals to prove their worth.” Experience plus sound training will give entrants a competitive edge, says Forrester. "The SEMPO Institute’s fundamentals and advanced SEM courses, www.sempoinstitute.com, are a great way to move an applicant to the top of a list.”
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